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    Mike R

    One task for marketing people is to figure out what products and services people really need and will pay for. Another is how to take new technologies and figure out how to make them relevant to solving people’s real problems or what Harvard’s Clay Christiansen called the jobs to be done.

    Marketing people, like everyone else, will need to keep learning and adapting to better tools with particular focus on the ability to sort through enormous amounts of data to discover patterns and insights.

    Targeted marketing based on studying people’s on-line behavior is a growing field although, for many people including myself, it raises disturbing issues of privacy.

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